Car XxX Blog

This annual Toronto Labour Day music festival Beachfest was sponsored by the radio station Mix 99.9 and was held at Sunnyside Park along the shores of Lake Ontario. Maple Lodge Farm's large blow up rooster looks on as people walk by towards the stage in 2006.

Mix 99.9 was later reborn in 2008 as Virgin Radio 999, owned by England's Sir Richard Brandon. Virgin Mobile launched the Toronto Virgin Festival in 2006 and cancelled the annual concert in 2010 (or it could be on hold and return in 2011).